![]() ![]() ![]() The chapters in this part are categorised into three relevant themes to explore, based on the theory of social photography as well as the practices of the institutions. The second part presents the 11 case studies carried out by the project team (Elisabeth Boogh, Kajsa Hartig, Bente Jensen, Anni Wallenius). The chapter outlines the holistic approach of the project and insights gained from its innovative efforts in collecting digital visual heritage. In Chapter 3, Paula Uimonen summarises survey results from the research project, framed in a discussion on social media photography and digital cultural heritage. She discusses the very realness of online social life for digital natives, and how sharing has become a way to see and be seen. In Chapter 2 Lisa Ehlin discusses the practices and expressions of images, primarily among younger generations. In Chapter 1 Anna Dahlgren reviews current research in the field and frames the implications for collecting social digital photography, by raising questions around ethics, the roles of museums and archives as providers of long-term commitment and open sources, and as providers of context. The first part provides a conceptual framework for social digital photography in relation to the collection of visual cultural heritage. It can also be downloaded from DiVA portal (a Swedish finding tool for research publications and student theses) Connect to Collect consists of four parts. The anthology consist of 278 pages well illustrated with social digital photos. Finally, the study found that there is a positive relationship between consumer brand engagement and social commerce purchase intention.Ĭonnect to Collect shares the results of the Nordic research project Collecting Social Photo (2017-2020), which has explored the collection of social digital photography in new and innovative ways. Furthermore, social commerce purchase intention differs according to the social media networks. Another result proves that consumer brand engagement differs according to social media usage frequency and time spent using social media. Also, consumer brand engagement differs according to age, education level, and income level. Results showed social media networks differ according to consumer brand engagement. Hypotheses in the research were analyzed by using independent samples t-test, one-way ANOVA, Pearson correlation, and multiple regressions. In the light of these objectives, a survey was conducted to collect the data and shared through social media networks. This study aims to investigate social media engagement regarding social media networks and explore the relationship between social media engagement and social commerce purchase intention. The new realities increased the interest towards social commerce through social networks and made it valuable to explore for both practical and academic environments. Social commerce is defined as the commercial activities through social media channels, and it is a subdimension of online commerce. This also increases the social commerce through that social media brand. That is because a social media brand with high engagement creates high commitment and that leads to satisfying its business partners. Social media networks compete with each other, and they make an effort to increase their number of users while at the same time trying to create engagement. Elde edilen bulgular doğrultusunda, organik gıda sektöründe faaliyet gösteren markalara pazarlama iletişimi çabaları çerçevesinde öneriler sunulmaktadır. Bununla birlikte, tüketicilerin organik gıda hakkında bilgi edinme kaynakları, organik gıdanın tüketicilere çağrıştırdıkları, tüketiciye bir ürünün organik olduğunu işaret eden unsurlar, organik gıda tüketen kişilerin profilini tüketicilerinnasıl gördüğü de incelenmiştir. ![]() Çalışma sonuçlarına göre organik gıda ile tüketici arasındaki temel engeller yoğunluk ve kişilik unsurlarından oluşan bireysel unsurlar üreticiye, dağıtıcıya ve menşei ülkeye güvenmeme dağıtım eksikliği çevrenin algısı aşırı doğallık fiyat ve farklılık algısının oluşmamasıdır. Bu amaç doğrultusunda veri elde etmede nitel araştırma yöntemlerinden derinlemesine mülakat tekniği kullanılmıştır. Bu çalışmanın amacı, Türkiye’de organik gıda satın almanın önündeki engellerin tüketici bakış açısıyla incelenmesi, ayrıca tüketicilerin organik gıdaya yönelik içgörüleri aracılığıyla organik gıda markalarının pazarlama iletişimi çalışmalarına ışık tutulmasıdır. Bununla birlikte, organik gıda literatürü çoğunlukla Türkiye’ye kıyasla daha büyük organik gıda pazarının olduğu ve pazarın olgunlaştığı yurtdışından örneklemler içermektedir. Organik gıda üzerine yapılan çalışmaların önemli bir kısmı, organik gıda satın alma sebeplerini incelemektedir. Ayrıca, sürdürülebilirliğe katkı sağlayan yönüyle organik gıda tüketimi, hükümetler tarafından da teşvik edilmektedir. Organik gıda, hem uygulayıcıların hem de akademinin son yıllarda daha fazla ilgisini çekmektedir. ![]()
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